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Changes to Google Analytics and what you need to do now

Updated: Mar 29, 2023

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics tool. It provides businesses with more advanced and insightful data on user behaviour, and it has the potential to revolutionise the way we approach digital marketing; with the announcement that Google will be sunsetting Universal Analytics Universal on 1st July 2023, it's more important than ever to ensure that your website is set up with GA4.

Here are a few reasons why you should make the switch sooner rather than later:

  1. GA4 offers more detailed and relevant insights

GA4 provides more advanced insights into user behaviour, such as data on engagement, retention, and lifetime value. This information can help you to understand how users interact with your website and how you can improve the user experience to increase conversions.


2. GA4 is designed for a mobile-first world


As mobile usage continues to grow, GA4 is designed to provide better insights into mobile app usage and web traffic from mobile devices. This is important because mobile traffic is only going to become more important for businesses in the years to come.


3. GA4 provides more privacy-conscious tracking


GA4 has been designed to be more privacy-conscious, which is becoming increasingly important in a world where data privacy is a hot topic. GA4 is designed to provide insights without compromising on user privacy, making it a more ethical solution for businesses.


4. Universal Analytics is being sunsetted


Google has announced that it will be sunsetting Universal Analytics in July 2023, meaning that businesses will no longer be able to access data from this platform. This means that businesses need to make the switch to GA4 sooner rather than later to ensure that they don't lose access to important data.


If you haven't already made the switch to GA4, now is the time to do so. Contact us to find out how we can help with switching and to get the most out of your analytics.

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