Targeting Innovation’s unique skill base means that we have a specialism in marketing and promoting public sector programmes successfully.

Many of our advisers and management staff have held senior marketing posts in a variety of industries including advertising, food and drink, software and packaging.

This, mixed with Targeting Innovation’s project management and advisory experience, provides us with unique insight into the mindset of SMEs and what they are looking for from the public sector.

Whether passing on best practice or managing a high-profile campaign Targeting Innovation can help. In particular we specialise in raising awareness of new technologies, often among those companies hesitant to adopt. Current and past projects include;

• www.broadbandforscotland.co.uk – information website promoting the uptake of broadband throughout Scotland.
• Winners at the Web 2003 – Scottish Enterprise’s flagship project to identify the best e-businesses in Scotland.
• The Scottish Software Awards 2003 – inaugural awards to promote best practice in the Scottish Software sector
• The Millennium Bug Programme – grant fund to support companies in Y2K compliance.
• Software City – website to promote Glasgow as a centre of excellence in software
• The ISI Centres – Drop-in technology centres established to promote new technology to SMEs
• UK online for business: Channel Marketing Project - working with intermediary organisations to build strategic alliances