Targeting Innovation

Above all, your web site is a marketing and communications tool. And the key to creating effective marketing and communications is to write effective copy. But getting your message across on the web requires a whole different approach.

The Web is a communications medium like no other, and users read, understand and respond to web content differently from other media.

Therefore if you want to communicate effectively with your users, and especially if you want to encourage them to take action, you have to understand how users view online copy and be able to write accordingly.

Our Writing for the Web Seminar will equip you with that understanding and the ability to create effective copy. 

• Learn how users read online
• Learn what works - and what doesn't - for your audience
• Structure your web pages to get your message across
• Get your customers to take action

We'll show you what to do - and what not to do - to make sure that your web site gets results. We'll combine examples of best practice and research with practical examples and exercises to demonstrate how real people use the web and how you can make sure your site is written for them.

Who should attend?
You should attend this seminar if you:

• are responsible for your company's marketing
• look after your company's web site
• are a company director or owner who influences marketing
• want to get better results from your marketing or your web site
• want to improve repeat business and customer retention
• advise other businesses on online marketing or web development

Why attend?
The knowledge and understanding you will gain in this seminar will help you improve every aspect of your company's marketing performance. You'll also get a nice lunch, the opportunity to network and discuss with like minded companies, and put our Ebusiness experts on the spot.

The Details:
Time: 20th November 2008, 10:00-13:30
Cost: £90 per person. Lunch included. Block and multiple discounts.
Location: 50 Waterloo St, Glasgow G2 6HQ

Glasgow companies may also be eligible for 50% funding towards the cost of these events! Contact us to find out more.

To book: click the link at the top right of this page to book and pay online, or call us on 0141 572 1600.