Targeting Innovation

You might think your web site's fine - that it looks good, says great things about your business and does a good job of promoting your products and services. But it's not YOUR web site - it's your customers'! What do THEY think?

Are you certain that your web site is as good as it can  be? Are you happy with the results you're getting? Do you even know what results you're getting?  

What if you were in a shop but couldn't find the checkouts? What if you wanted to buy a new product, but none of the staff could explain the benefits? What if you test drove a new car, but couldn't understand the dashboard? You'd take your business elsewhere.

Your web site is the same. Web users are a fickle, impatient bunch. If your site isn't as easy to use as possible, or gives users exactly what they need as quickly and easily as possible, then some of them just won't use it.

As ebusiness advisers we spend most of our time helping companies to understand why their expensive web site isn't really working for them - and how they can improve things. No matter how good you think your site is, this seminar will show you how to make it better.

The ISO definition of usability is "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use". Our favourite definition is "applied common sense". The problem is that what is obvious or common sense to you might not be so to your users.

Our Usability seminar will teach you the ground rules of usability and show you how to review your own online presence with a fresh eye. You'll learn how to make improvements to your site that will bring genuine, measurable results.

You will leave this session with an understanding of:

• What web site usability is and why it matters
• How the big brands do it and what you can learn from them
• How to assess your own site for usability through your customer's eyes
• Using Web statistics and analytics to find out how people really use your site
• Simple improvements you can make that will have real impact 

We'll show you examples of best practice and research that demonstrates what the users think is important - not just the so-called experts.

Who should attend?
You should attend this seminar if you:

• are responsible for your company's marketing
• look after your company's web site
• are a company director or owner who influences marketing
• want to get better results from your marketing or your web site
• want to improve repeat business and customer retention
• advise other businesses on email or online marketing

Why attend?
The knowledge and understanding you will gain in this seminar will help you improve every aspect of your company's marketing performance. You will be able to make improvements to your site that bring real, measurable benefits. You'll also get a nice lunch, the opportunity to network and discuss with like minded companies, and put our Ebusiness experts on the spot.

The Details:
Time: 13th November 2008, 10:00-13:30
Cost: £90 per person. Lunch included. Block and multiple discounts.
Location: 50 Waterloo St, Glasgow G2 6HQ

Glasgow companies may also be eligible for 50% funding towards the cost of these events! Contact us to find out more.

To book: click the link at the top right of this page to book and pay online, or call us on 0141 572 1600.