Targeting Innovation

We believe So what? who cares? why you?TM has the potential to make a substantive commercial impact on any organisation engaged in new commercial ventures and those assessing opportunities for maximimum commercial output.

Targeting Innovation is the exclusive collaborative partner in the UK and Ireland to the programme founder and developer - Wendy Kennedy - an award winning Canadian academic and entrepreneur who has assisted various leading innovation organisations around the world. 

The methodology provides simple solutions to transforming the path to commercial success for inventors and start-up companies through a commercialisation toolkit approach that empowers researchers, scientists and technology entrepreneurs to assess the commercial opportunity around an idea and communicate its value to any business audience. We are bringing the methodology to Edinburgh to allow interested parties to sample this programme.

Event Details: 

Tuesday, 24th March 2009
17:30 - 20:00 (including networking reception)

Mercure Point Conference Centre
34 Bread Street
Edinburgh
EH3 9AF

To attend this special event to learn about the relevance of So what? who cares? why you? to the innovation work you are undertaking with researchers, scientists, technology companies and entrepreneurs-in-training.

Please RSVP by Tuesday, 17^th March to Deborah Begbie by emailing dbegbie@targetinginnovation.com or telephone 0141 572 1600

We are also hosting another Taster event in Leeds.