Targeting Innovation

According to the Government, ecommerce in the UK is now worth more than £160 billion a year - and while high street sales falter, online sales are growing at a rate of 30% annually. 20% of all retail spending in the UK is now online. That's a lot of shopping. Basically if you're selling, you need to be selling online.

Ecommerce is easy to do. It's not so easy to do WELL.

Average conversion rates (the number of people who visit the site who actually buy something) are about 2%. Average abandonment rates (the number of people who put something in the basket but don't buy it) are about 66%. If you're not achieving even those rates then you have some work to do.

But are you happy just to be average? The industry leaders get conversion rates of something in the region of 25%! 

Our Selling Online seminar won't show you how to set up a shopping cart or booking system. Instead it will show you the concepts, tips, tricks and techniques that will increase your conversions, reduce your abandonments, and increase your customer retention. And in doing that you will improve the user experience and increase customer satisfaction so that visitors are more likely to return and to recommend you to others. Learn what the big boys (and the successful little ones) do that sets them apart - and how you can apply these lessons to your site.

• learn how to measure and assess your site and understand what you're doing right - and wrong
• learn proven techniques that improve conversion and abandonment rates
• keep your customers coming back - and doing your marketing for you.

Who should attend?
You should attend this seminar if you:

• manage a web site that has an online booking or selling function
• are planning to set up an ecommerce site
• want to get better results from your marketing
• want to improve repeat business and customer retention
• advise other businesses on ecommerce or online marketing

Why attend?
The knowledge and understanding you will gain in this seminar will help you improve every aspect of your company's marketing performance and will help you to directly increase your sales. You'll also get a nice lunch, the opportunity to network and discuss with like minded companies, and put our Ebusiness experts on the spot.

The Details:
Time: 4th December2008, 10:00-13:30
Cost: £90 per person. Lunch included. Block and multiple discounts.
Location: 50 Waterloo St, Glasgow G2 6HQ

Glasgow companies may also be eligible for 50% funding towards the cost of these events! Contact us to find out more.

To book: click the link at the top right of this page to book and pay online, or call us on 0141 572 1600.