Targeting Innovation

Effective search engine marketing is a blend of art and science, and might seem to be the sort of thing best left to the experts. But it's vital if you want to attract new customers and contacts to your web site, and it's a lot easier than it looks. We'll get you started.

For the vast majority of businesses, search engines are the most important way of attracting customers to the web site.

But getting real results means understanding how your customers use the web (the art), how search engines work, (the science) and how to apply this to your web site (the blend). 

The bad news is that you won't get anywhere without some knowledge and some effort. The good news is that its a lot more straightforward than you might think it is. The great news is that our seminar will give you the knowledge you need to get going (the effort is up to you)!

Our search engine marketing seminar will show you how to make sure your site is both search engine and people friendly and give you the best chance of success. You will learn how to plan, implement and measure your search engine marketing. You will leave this session with an understanding of:

• How the main search engines work and how they rank sites
• How to identify the best keywords for you and your customers
• How to optimise your site with those keywords
• Building external links and why it matters
• The strategies that work - and the ones that don't
• Paid search engine marketing and when you should use it
• Using analytics to measure results and refine your performance.

We'll show you what to do - and what not to do - to make sure that your search engine marketing gets results. We'll combine examples of best practice and up to the minute research in a practical format that will let you start making improvements as soon as you get back to the office.

Search Engine Marketing is too important to your business for you to miss this seminar!

Who should attend?
You should attend this seminar if you:

• are responsible for your company's marketing
• look after your company's web site
• are a company director or owner who influences marketing
• want to get better results from your marketing
• want to improve repeat business and customer retention
• advise other businesses on SEO or online marketing

Why attend?
The knowledge and understanding you will gain in this seminar will help you improve every aspect of your company's marketing performance. You'll also get a nice lunch, the opportunity to network and discuss with like minded companies, and put our Ebusiness experts on the spot.

The Details:
Time: 6th November 2008, 10:00-13:30
Cost: £90 per person + VAT. Lunch included. Block and multiple discounts.
Location: 50 Waterloo St, Glasgow G2 6HQ

Glasgow companies may also be eligible for 50% funding towards the cost of these events! Contact us to find out more.

To book: click the link at the top right of this page to book and pay online, or call us on 0141 572 1600.

If you would like to book more than one session PLEASE CALL US to ensure you receive your discount.