Targeting Innovation

Turn Your Good Ideas into Great Opportunities

If you are an innovator, researcher, technology entrepreneur, or established company with a business proposition you want to take to market or investors, Targeting Innovation Ltd will work with you to assess your commercial opportunity and communicate it in a compelling way to your business audience.

Download Targeting Innovation's Commercialisation White Paper:

 The UK Commercialisation Ecosystem paper 1.45 Mb.

Through an exclusive collaborative partnership with Canadian entrepreneur - Wendy Kennedy - Targeting Innovation is delivering the So what?who cares?why you?^TM innovator's commercialisation programme throughout the United Kingdom and Ireland.

The So what?who cares?why you?^TM methodology has been proven with startup entrepreneurs, inventors, scientists, researchers, and businesspeople in industries including: telecommunications, life sciences, enterprise software, transportation, consulting services, and everything in between.  It has been implemented globally in workshops, workbooks, personal coaching, and executive retreats in organisations, government labs, incubators, and research institutions.  It combines more than two decades of academic and entrepreneurial experience to deliver a proven and practical approach for inventors and entrepreneurs who are at the early stages of commercialisation and want to assess the commercial potential of the opportunity.

Apply the structured methodology with tools designed to explore the questions that investors, support agencies and advisors ask.

The Innovator's Commercialisation Toolkit - Tailor-Made Programme Offering

Training workshops:

• Half-day, full-day or two-day workshops according to your training requirements 

Step by Step workbook :

• Tools and worksheets to complete each step of the process of evaluating a technology or commercialising a new product
• Examples and case studies taken from real-world commercialisation success stories

Online Support Community:

• Personalised online access to the Toolshed for continuous learning and support.

E-Learning Courses

• Join Wendy Kennedy's monthly dynamic virtual classroom as she provides in-person guidance of the So what?who cares?why you?^TM  methodology.

Mentoring and Coaching: 

• One-to-one post workshop support to ensure practical delivery relevant to your commercial opportunity

Self-Guided Study

• Order your own copy of the So what?who cares?why you?TM workbook, just click our Buy the Book button:

Just Ask

We welcome enquiries from:

• Organisations engaged in delivering innovation and entrepreneurship initiatives to pre-start, start-up and early-stage businesses
  
  
• Institutions supporting researchers, scientists, engineers, students, technology entrepreneurs and technology transfer personnel

To receive regular updates through Wendy's educational e-bulletin, please sign up here.

Let's Get Started

Begin to experience the So what? who cares? why you?^TM methodology through free tools that will start the process of assessing your commercial opportunity.

• Take this FREE 90-minute commercialisation class - What's the Problem?: Defining the Core Value of an Invention http://www.wendykennedy.com/freeclass/
  
  
• Request a copy of your own commercialisation assessment checklist by emailing This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , this will then be sent to you directly.
  
  
• Please click here to download a variety of tools to help your commercial opportunity assessment.