Targeting Innovation

Tourism is one of Scotland's - and the UK's - most important industries, and Targeting Innovation knows the sector better than most.

Our team have been delivering research, training and consultancy to the tourism industry for over 15 years. We are experts in the application of ebusiness and ICT, and we specialise in helping tourism organisations to use the web more effectively. But since any business technology is only as effective as the planning and strategy behind it, we know a bit about that too.

We work with public sector organisations, collaborative groups & DMOs, and individual businesses and attractions. We have the resources, experience and expertise to deliver no matter the scale and scope of the project.

Our services include:

• Web site reviews and consultancy
• E-business strategy
• Marketing strategy
• Market research
• Feasibility studies
• Technical consultancy
• Public sector policy consultancy
• Group training
• Conference speaking

We help public sector and industry bodies such as Scottish Enterprise, Forestry Commission, Tourism Innovation Group, Scottish Tourism Forum, Glasgow City Council and Loch Lomond & Trossachs National Park to develop and deliver policy and strategy. Leading attractions and operators such as Edinburgh Zoo, Glasgow Science Centre, Wild Scotland, Association of Scotland's Self Caterers, and the Charles Rennie Mackintosh Society - as well as hundreds of SMEs - have benefited from our training and consultancy expertise.

Contact us to find out more about how we can help you.