Targeting Innovation

Understanding how your company's products are performing in the market is a critical success factor for any company.

Managing product development is a necessary activity for every company if they want to succeed.  

Product Development for Business

Targeting Innovation has a team of 13 advisers experienced in successfully developing products and taking them to market. The advisers can help companies work through the product development cycle from idea inception to its public launch. Experienced in a range of sectors many of the advisers have also spent time in senior marketing roles responsible for managing product launches. 

Product Development for Public Sector

Our experience of product development extends to creating products and services for and on behalf of our public sector customers, including

• Metamorphosis - helps companies identify opportunities and guide them through the technology transfer process in an informative but fun way.
• HR Initiative - a resource consisting of a website, training programme and 1-2-1- support provided by a HR specialist, developed to teach software companies the essentials in regards to HR.
• ITCV - an effective web-based matching tool that profiles new university graduates' skills against local business employment needs.
• Venturer's Programme - specialist training programme designed to support novice business venturers in launching a growth business and develop essential skills.
• Software Initiative - programme to give software businesses tools to develop effective marketing plans and support them in implementation.

For further information on Product Development call us on 0141 572 1600 or contact us via the email us link above.