Targeting Innovation

Your intellectual property can be a valuable asset to your company as long as you understand the benefits and the risks involved. However many young and technology focused companies do not appreciate the value they can bring to their company.   

Targeting Innovation has developed a fun and engaging game and workshop to help companies realise the benefits effective technology transfer can bring. 

Metamorphosis™ is the Monopoly™ of the technology transfer world - a simple board game with colourful jigsaw pieces and money counters.

Using the game, simple visuals and case studies you learn about: 

• Intellectual Asset Management
• Intellectual Property
• Technology Transfer Management

The conversation flows around an interactive case study and gets the concept of technology transfer on your business agenda. The highlight of the game is putting all your new knowledge into practice.

Our team has now played the game with over 400 delegates across Europe. The game has also been licensed out to other training specialists to deliver this unique service to clients. 

You can also take part in our adapted version of Metamorphosis™, a flexible facilitation tool that helps groups explore and develop opportunities and issues.  You name the issue/opportunity and we guide you through a SWOT analysis to develop an action plan based on your priorities. 

We have a number of packages available to suit your requirements. 

For more information on Metamorphosis^™, please email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , alternatively call 0141 572 1600.